Open Access Book
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Special issue: Customer empowerment

Author: Geyer-Schulz, AndreasMeyer-Waarden, Lars
Source: Directory of Open Access Books
Publisher: KIT Scientific Publishing
ISBN: 9783731501787
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The second French-German workshop about Consumer Empowerment took place at the University of Karlsruhe (KIT) between January 10-11, 2013. Within the scope of consumer empowerment scientists discussed recent developments in this field and established cross-disciplinary coop- erations in their own fields of research.