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Googling Google: Search Engines as Market Actors


Author: Jacob Berg
Subject: Library and Information Science
Source: CORA - Community of Online Research Assignments
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Description
There is a large body of research on corporate ownership and control of traditional media, such as print, television, and radio. Comparatively, research about corporate control of what we see online is underdeveloped, yet search engines are often the first place students uncritically look for research as opposed to the library website, catalogs, and discovery services. Dr. Safiya Noble shows that Google image searches for black women often perpetuate and reinforce dominant narratives involving racism and misogyny.

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