Learning Object
Learning Object image

The You View


Author: Jennifer McIntosh, Barbara Laedtke
Subject: Marketing
Source: Wisc-Online
Creative Commons Attribution-NonCommercial Image

Share

Description
Learners will write effective business messages that incorporate a second-person point of view and focus on the benefit to the reader. This approach is often used to create positive messages, neutral messages, and inquiry messages in business settings.

Items related to the subject Marketing