thumbnail image

Principles of Marketing

Author: University of Minnesota Libraries Publishing edition and 2015.
Subject: Sales & marketing
Source: Whatcom Community College
eISBN: 9781946135193
Creative Commons Attribution-NonCommercial-ShareAlike Image


An open textbook that teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic, sustainability, ethics and social responsibility, global coverage, and metrics.This is a Flatworld original, adapted by the University of Minnesota.

Items related to the subject Sales & marketing