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eMarketing: The Essential Guide to Marketing in a Digital World - 6th Edition

Author: Rob Stokes
Subject: Business
Source: Open Textbook Library
Publisher: Red & Yellow
ISBN: 9780620565158
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The newly updated edition - based on Quirk's unique Think/ Create/ Engage/ Optimise structure and processes - includes chapters on the latest marketing trends as well as updated facts and figures and all new real-world case studies showing the application of digital best practice. Other important updates include: Expansion of the THINK section to better position itself as a platform for approaching the rest of the book and the marketing process overall. Enormous improvements to the Market Research and Strategy chapters and the addition of a Content Strategy chapter. New Usability Design chapter. Expansion of the Video Marketing and Mobile chapters to reflect the growing importance of these areas in the digital landscape.

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