Description

The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil could be labeled truly global/ today many—from pharmaceuticals to aircraft to computers—have become global in scale and scope. As a consequence/ creating a global competitive advantage has become a key strategic issue for many companies/ and students need to possess an understanding of the impact of global strategies on a business. Crafting a global strategy requires making decisions about which strategy elements can and should be globalized and to what extent/ and de Kluyver's Fundamentals of Global Strategy can help you illuminate these facts to your students. Fundamentals of Global Strategy poses the following questions for your students to analyze: What markets and/or regions should a company compete in and why? To what degree can and should products and services be standardized? Is it advantageous to adopt a more or less uniform market positioning worldwide? What value-added activities should it keep in-house/ outsource/ or relocate for competitive advantage? How can competitive responses be most effectively coordinated on a global basis?