Description

Fundamentals of Business/ third edition (2020) is an 370-page open education resource intended to serve as a no-cost/ faculty customizable primary text for one-semester undergraduate introductory business courses. It covers the following topics in business: Teamwork; economics; ethics; entrepreneurship; business ownership/ management/ and leadership; organizational structures and operations management; human resources and motivating employees; managing in labor union contexts; marketing and pricing strategy; hospitality and tourism/ accounting and finance/ and personal finances. The textbook was designed for use in Virginia Tech’s Pamplin College of Business introductory level business course/ MGT1104 Foundations of Business and is shared under a Creative Commons Non-Commercial ShareAlike 4.0 license.