Description

This textbook -- written by a group of select experts with a focus on different aspects of the design process/ from creation to production -- addresses the many steps of creating and then producing physical/ printed/ or other imaged products that people interact with on a daily basis. It covers the concept that/ while most modern graphic design is created on computers using design software/ the ideas and concepts don't stay on the computer. The ideas need to be completed in the computer software/ then progress to an imaging (traditionally referred to as printing) process. Keywords are highlighted throughout and summarized in a Glossary at the end of the book/ and each chapter includes exercises and suggested readings.