Description

Foundations of Business was created for use in Virginia Commonwealth University BUSN 201. In this course, students will study the concepts, principles and operations of private enterprise. They will compare and contrast sole proprietorships, partnerships, and corporations – and the advantages and disadvantages of each. Students will explore the functions of modern business management, marketing, and ethics and social responsibility that can improve or tarnish a brand. They will also look at the human resource management side of running a business, and learn how employers can motivate their employees. Finally, students will address the numbers side of running a business and examine bookkeeping, accounting, financial management, and financial statements. [Please note: Book still in draft form. Scroll below to the chapter you wish to read.]