Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction/ ethics/ entrepreneurship/ global business/ and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations/ which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts/ with attention to the knowledge and skills necessary for student success in this course and beyond.
