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International Business

Author: Mason A Carpenter, Sanjyot P Dunung
Subject: Business
Source: Open Textbook Library
Publisher: Saylor Foundation
ISBN: 9781453312995
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International Business is one of the most challenging and exciting courses to teach in the Business School. To teach a current/ dynamic and complete course you need a textbook by authors as passionate and informed about International Business as you are. Carpenter and Dunung's International Business: The Opportunities and Challenges of a Flat World provides exploration into building/ leading/ and thriving in global organizations in an increasingly flat world. The authors define ”Flat world“ as one where service industries that dwarf manufacturing industries in terms of scale and scope/ an Internet that pervades life and work/ and networks define modern businesses/ whether service or manufacturing. Carpenter and Dunung's text is designed to speak to technologically-savvy students who see national borders as bridges and not barriers. The authors use the lexicon of international business/ and additionally/ develop students' knowledge of international contexts with the aim that they may launch/ run/ and work in any organization that is global in scope (or is wrestling with global competition or other global threats). The textbook is organized in 5 Sections: Section 1 introduces the global business course and concludes with a chapter on seizing global opportunities. Section 2 develops student knowledge about key facets of the global business environment/ while Section 3 develops knowledge about how a student or organization can exploit opportunities in that global environment. Section 4 is devoted to entrepreneurship in a flat world — this section will explore why the entrepreneurial context is changing/ provide lenses for identifying and capitalizing on entrepreneurial opportunities/ and Section 5 shows how key organizational activities can be managed for global effectiveness. Every chapter has five enumerated learning objectives/ each of these five sections concludes with a short summary (”Key Takeaways“) and five review questions. In addition/ each chapter concludes with a mini case on a unique global business that encompasses the topics shown in the chapter. The authors even provide a set of end-of-chapter questions that are mapped to AACSB learning standards/ so that you will be able to measure how well students are grasping course content that aligns with the AACSB guidelines. Request a desk copy of Carpenter and Dunung's International Business: The Opportunities and Challenges of a Flat World to experience its current and progressive look at International Business for yourself.

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