Description

Good writing skills are important in today's competitive work environment. This is especially the case for communication-related professions such as public relations/ brand communication/ journalism/ and marketing. Writing for Strategic Communication Industries emphasizes practical application of academic inquiry to help readers improve their writing skills. This book gives readers: Straightforward chapters that use real-world examples to illustrate key points. Discussion of different writing styles and techniques. Examples of communication materials such as press releases/ creative briefs/ feature articles/ and more. Embedded videos of insights from communication professionals. Tips on pitching to the media. A collection of popular sources for further explanation.