Description

Written by two nationally recognized experts in information strategy/ Information Strategies for Communicators leads students step-by-step through the information search and evaluation process for news and strategic communication message production. The book includes a conceptual model of the information strategy process/ case studies to illustrate the process in action/ and links to current examples throughout. The definitive text for the information search and evaluation process as practiced by news and strategic communication message producers. Currently used at the University of Minnesota School of Journalism and Mass Communication; JOUR 3004W/V/ Information for Mass Communication.