The primary audience for this book starts with students in Journalism 302: Infomania/ a course we teach at the University of Kansas. When they take this class/ these students usually are in their second or third semesters in the William Allen White School of Journalism and Mass Communications. They have varied career aspirations. A few of them want to be “traditional” journalists/ writing for online news sites/ magazines/ or newspapers. Some of them want to be broadcast journalists. Many of them want to work in strategic communications/ which encompasses public relations/ advertising/ marketing/ and related fields.
